by | Victoria Wade
Approaching a makeup counter in a department store can be a daunting prospect. I have always felt that a speed dating approach might help. A list of criteria, nerves of steel and two minutes with each brand until you find the mascara of your dreams.
I was invited by John Lewis & Partners Leeds to experience their brilliant new concept, which is even better.
The Beauty Studio provides personal, independent and inspirational advice to help customers find the right products from John Lewis’ full range of beauty brands, offering a chance to experiment and explore under expert guidance without having to move from their delightfully laid-back hub in the middle of the beauty hall.
The new service caters for every individual’s beauty needs. You can opt for The Beauty Fix – a 20 minute consultation offering help in finding the best products for you amongst the huge array across the hall; The Masterclass – an hour long group tutorial, where you can learn many a new technique; The Beauty Confidential – an hour long one-to-one to really get down to the nitty gritty of your beauty requirements.
I left the store on a grey autumn day with an enviable smoky eye, courtesy of my talented beauty expert, Olivia, and a bagful of sunshine in the form of some of these glorious must-have products for the party season.