She first wore Barbour as a pony-loving teenager. Who better then to launch a new collection for the heritage brand than Alexa Chung?
Remember when Kate Moss strode into a muddy Glastonbury wearing denim hot pants and a pair of navy wellies? Pretty much overnight, Hunters, a heritage brand once the preserve of fishermen and famers, was flooded with orders from the Primrose Hill set and everyone else who wanted to borrow a little of their glamour.
Barbour will no doubt be hoping for a similar uplift having just launched a new collection with Alexa Chung. Like Moss, the model and fashion designer is a Glastonbury regular and more often than not her outerwear of choice in front of the Pyramid stage is a wax, Barbour jacket.
It turns out that Chung and Barbour go back a long way. She was bought her first jacket when growing up in leafy Hampshire where she would wear it to muck out her pony and it has been a wardrobe staple ever since.
Unsurprisingly then, when she was offered the opportunity to collaborate with the heritage brand, she jumped at it and headed straight to Barbour HQ in South Shields.
“I was let loose, like a kid in a candy store, into a room filled with every single Barbour piece through history,” Chung told Vogue, Chung will be releasing pieces throughout the two-year, four season deal. However, if the first edition, which includes a Liam Gallagher inspired blue smock, is anything to go by it suggests this is a collaboration made in heaven.
In August, there will be quilted green coat with corduroy collars which gives the country set brand a little injection of Meghan Markle style without compromising Barbour’s trademark finish. In Chung’s version, sleeves are slightly shorter and a little more flattering than Barbour’s of old, but the spirit of the brand – which combines practicality with traditional style – has been retained.
“The smell of the wax alone makes me feel like I’m home,” she added. “For me Barbour has been part of my childhood, my coming of age and I am extraordinarily proud that it is now part of my future.
“I have so many memories wearing Barbour, but the earliest memories are probably the ones that I find incredibly nostalgic and therefore special. Spending day upon day down at the local stables mucking out my pony and hacking out down the country lanes, I was happy as Larry.
Talking about the new collaboration, she said; “This collection was an opportunity for me to explore how the ALEXACHUNG brand interprets an iconic and historic brand that is woven into the British psyche. I wanted to create a line that nods to this heritage but takes on the spirit of the ALEXACHUNG brand. “From there, it was really about how to bring the brand’s identity to the pieces so we played with colour, proportions and fabrics to create a collection which straddles both brand’s aesthetics.”
The Barbour by Alexa Chung collection is priced from £249 to £429 at Barbour.com/alexachung, Alexachung.com and selected stockists worldwide.